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How We Used CLEANMOOD® to Give Back and Practice Sustainability
NURA Partners with Ghanaian Farmers to Harvest New Ingredient, CLEANMOOD® Sustainability is a multi-pronged practice. At NURA, we believe sustainability isn’t just about creating better products and processes—it’s also about providing people with the tools they need to thrive. “We want to make an impact, no matter how big or small,” said Lily Ruan, President […]
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Clinically studied 5-HTP offering unique versatility for multi-concept innovation
As the first and only branded, organic 5-Hydroxytryptophan (5-HTP) ingredient, CLEANMOOD® is NURA’s natural solution for healthy sleep and stress management, with its own clinical study for body composition. So, whether you are looking to refresh your product line or introduce something new, CLEANMOOD® presents opportunities for trending health concepts with qualities that make […]
CLEANMOOD in the Press
Sustainability, fair trade and organic messaging support company’s 5-HTP ingredient launch
Cleanmood® is an extract of the seeds of the Griffonia simplicifolia plant, a woody climbing shrub native to Ghana and other parts of West and Central Africa. The extracts of this plant contain the active ingredient 5-HTP, or 5-hydroxytryptophan, a naturally occurring amino acid. 5-HTP works in the brain and central nervous system by increasing […]
Good mood food? NURA USA targets food & beverage market with serotonin precursor 5-HTP
While 5-HTP (5-Hydroxytryptophan) is not something you’d find in Grandma’s kitchen, it is an established ingredient in the dietary supplements market, where it is claimed to promote calm, sleep, and ‘emotional wellbeing,’ says California-based NURA USA, which extracts it from organic Griffonia simplicifolia seeds sourced from Ghana, and has just completed a GRAS determination, opening the […]