Sustainability, fair trade and organic messaging support company’s 5-HTP ingredient launch
Cleanmood® is an extract of the seeds of the Griffonia simplicifolia plant, a woody climbing shrub native to Ghana and other parts of West and Central Africa. The extracts of this plant contain the active ingredient 5-HTP, or 5-hydroxytryptophan, a naturally occurring amino acid. 5-HTP works in the brain and central nervous system by increasing […]
Good mood food? NURA USA targets food & beverage market with serotonin precursor 5-HTP
While 5-HTP (5-Hydroxytryptophan) is not something you’d find in Grandma’s kitchen, it is an established ingredient in the dietary supplements market, where it is claimed to promote calm, sleep, and ‘emotional wellbeing,’ says California-based NURA USA, which extracts it from organic Griffonia simplicifolia seeds sourced from Ghana, and has just completed a GRAS determination, opening the […]
